Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.
In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first made-in-Japan jeans.
By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look
Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit.
The relaunch of EDWIN USA stays true to the roots of EDWIN in quality, fit and innovation in washes. Honoring its heritage while adopting the same pioneering spirit to propel denim manufacturing into new frontiers, EDWIN combines thoughtfully designed jeans and innovation in sustainable manufacturing methods.
sustainability
Transforming a Take-Make-Waste industry into a restorative circular economy
Recycle Cotton
The average pair of EDWIN USA jeans uses 69% less energy than the industry average
69% Less Energy
The average pair of EDWIN USA jeans uses 69% less energy than the industry average
98% Less Water
The average pair of EDWIN USA jeans uses 98% less water during processing than the average pair of jeans
