LOWER THE TEMPERATURE
Turn your jeans inside out and wash them in cold water. This helps the denim keep its color and shape, plus using cold water saves energy.
USE ECO-FRIENDLY PRODUCTS
Use a natural laundry detergent and a washing bag, which prevents the release of harmful microplastics into our oceans.
JUST ADD VINEGAR
Add a few drops of white vinegar when you wash your jeans for the first time after purchase, which helps denim maintain its color.
HANG CLOTHES TO DRY
Mindfully air-dry your jeans. The dryer and high heat is harsh on denim, while air-drying helps the fabric keep its shape and uses less energy.
We recommend washing your jeans every 10 wears or longer for rigid denim; for stretch denim, wash to maintain fit.
SPOT TREAT OR FREEZE
In between washes, you can spot treat to remove stains. You can also put jeans in the freezer for a few hours to kill bacteria and neutralize odors.