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Launched in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the post-war era, setting off a national obsession with denim.

In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word “denim”) debuted the first made-in-Japan jeans.

By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a careful abrasion technique and precursor to stone wash that reproduces faded colors for a lived-in denim look.

Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit. The relaunch of EDWIN USA stays true to the roots of EDWIN in quality, fit and innovation in washes. Honoring its heritage while adopting the same pioneering spirit to propel denim manufacturing into new frontiers, EDWIN combines thoughtfully designed jeans and innovation in sustainable manufacturing methods.

© EDWIN